Welltech: CRM Technical Specialist

Headquarters: Ukraine

URL: http://welltech.com

• ›Who Are We?
• ›Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
• ›We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.
• ›With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK , we combine the scale of a market leader and the drive of a team that's just getting started.

What We're Looking For

• ›We are looking for a technically-minded and execution-driven CRM Technical Specialist to help scale and support CRM operations across our apps. Reporting to the CRM Operations & Martech Enablement Lead , you will bridge the gap between strategy and technical execution, acting as an enabler for the wider CRM team.
• ›You won’t just be building campaigns – you’ll help build and improve the infrastructure, processes, and systems that make scalable, high-performing CRM possible.
• ›Success in this role means improving CRM stability and deliverability, reducing technical blockers for the team, and helping the CRM function scale efficiently across multiple apps and markets

✨ Key Responsibilities

• ›Drive deliverability and inbox placement best practices to maximise open rates and overall campaign performance.
• ›Act as the main technical point of contact for the CRM team, resolving integration issues, troubleshooting data discrepancies, and ensuring a high level of SLA for internal stakeholders.
• ›Own and improve CRM infrastructure, integrations, and data flows to create a more stable, diversified, and scalable ecosystem across apps and channels.
• ›Manage and prioritise the team’s technical backlog, ensuring requests are delivered efficiently and operational blockers are resolved quickly.
• ›Support and help drive technical CRM initiatives such as new channel rollouts, vendor evaluations, migrations, and system improvements.
• ›Ensure high standards of campaign QA, data integrity, and system reliability across all CRM initiatives.
• ›Create and maintain clear, organised documentation, playbooks, and processes to improve team efficiency, consistency, and onboarding.

Research, evaluate, and propose new tools and AI-driven solutions that can improve automation, operational efficiency, and team performance.

• ›Collaborate cross-functionally with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM capabilities, and business priorities.

✨ The ideal profile

• ›3+ years of experience in CRM, marketing automation, CRM operations, or similar roles.
• ›Hands-on experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or similar.
• ›Good understanding of CRM infrastructure, including automations, data flows, integrations, and troubleshooting.
• ›Experience working with Product, Engineering, or Analytics teams to solve technical issues and launch new CRM initiatives.
• ›Understanding of email deliverability fundamentals, including inbox placement, sender reputation, and list hygiene.
• ›Strong organisational and project management skills, with the ability to manage multiple requests and priorities.
• ›Ability to create clear documentation, processes, and playbooks.
• ›Proactive, collaborative, and solution-oriented mindset.

✨ Nice to Have

• ›Experience with APIs, webhooks, or CRM integrations.
• ›Experience with A/B testing, QA, and campaign troubleshooting.
• ›Familiarity with SQL, attribution, deep links, or tracking setup.
• ›Experience in subscription, app-based, or multi-market businesses.
• ›To apply: https://weworkremotely.com/remote-jobs/welltech-crm-technical-specialist